India’s largest influencer marketing agencySince 2018
Leading the wayin influencermarketing.
Acing influencer marketing since 2018, for 700+ brands.
500K+
Influencers across India
Scroll — the line-up walks
From the founder
Facts tell,stories sell.
Having driven 1B+ views to the content we create, I believe ‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
700+Brands trust Confluencr
500K+Influencers across India
30+Prestigious marketing awards
16Countries in the influencer network, including India
Our latest work
No fluff, real growth wins.
Our numbers reveal our success. Each campaign below plays in three beats: the brief, the line-up, the number.
01 / 03
Groww
Created financial awareness through UGC for Groww – a leading FinTech brand in India.
Brief
Line-up
Number
Groww is a leading fintech company in India that provides easy access to a variety of investment products such as mutual funds, stocks, ETFs, and gold through its user-friendly platform.
Influencer profiling
For stocks, we targeted investors and potential investors through finance influencers, while F&O traders were reached with market analysis and trading influencers.
Size
We targeted mid-tier, city-based audiences using local Instagram influencers who communicated in vernacular languages.
Platform
Content was distributed across YouTube, Instagram, Twitter, Telegram, and LinkedIn.
The line-up Influencer posts were strategically timed to go live in close proximity, maintaining continuous buzz and sustained attention for Groww’s campaigns.
Capitalised on festivals, wedding season & current trends, highlighting Koskii’s Ethnic Occasion Wear.
Brief
Line-up
Number
Koskii is a fashion brand specializing in Indian ethnic wear for women. They offer a wide range of sarees, lehengas, salwar kameez, and modern fusion pieces blending traditional and contemporary styles.
Influencer profiling
We selected niche-specific fashion influencers to ensure the campaign effectively reached Koskii’s target audience, maximizing relevance and engagement.
Size
We chose micro, mid-tier and macro influencers based in Delhi to deepen our engagement and create a serious buzz in Delhi to drive footfalls for the Mega Store Launch.
Platform
Instagram was chosen as the ideal platform for Koskii, leveraging its prominence in the fashion niche.
The line-up One influencer went live every day. And on store launch day – we had 100+ influencers visiting the store and creating live content.
Engaged audiences with The Art of Living’s meditation and wellness programs through influencer storytelling.
Brief
Line-up
Number
Art of Living, a global non-profit organization founded by visionary humanitarian and spiritual teacher Gurudev Sri Sri Ravi Shankar, operates in 180 countries.
Influencer profiling
We carefully selected influencers in the mental health, lifestyle, yoga, and wellness niches, as their audiences often seek guidance and inspiration on achieving holistic health and wellness.
Size
We selected mid-tier to macro influencers to reach a diverse audience.
Platform
Instagram was chosen as the primary platform due to its popularity among younger audiences and its effectiveness for short-form content.
The line-up Each influencer created unique content that incorporated relatable struggles and demonstrated how meditation can help overcome them.
Figures as published on each case study at confluencr.com.
CampaignPotential reachViewsEngagements
Phoenix Mall of Asia in North Bengaluru is India’s premier luxury retail destination. Featuring themed floors, premium brands, restaurants, cafes, spas, and the city’s largest multiplex, it offers a chic, unforgettable shopping and leisure experience.
Content frequency. Pre-launch, 40 micro-influencers shared video stories over 10 days, creating buzz. For the launch, influencers shared visually appealing reels within 10 days post-launch, maximizing excitement and virality.
The Motilal Oswal Group is India’s largest stock brokerage firm, offering a wide range of services including online trading, wealth management, broking and distribution, commodity broking, portfolio management services, institutional equities, private equity, and investment banking services.
Platform. YouTube was chosen for its ability to host detailed, informative content. Influencers posted content consistently over a six-week period, with new videos every alternate day.
CenturyPly doors are designed with durability in mind, featuring slam-proof, swell-proof, borer, and termite-proof designs.
Influencer profiling. We leveraged the influence of interior designers, plant lovers, and architects to reach a vast audience for CenturyPly doors, emphasizing their main USPs: termite and borer proof, swell proof, and slam proof. Additionally, we launched a targeted campaign during Holi that featured parent influencers and lifestyle influencers living in humid conditions to highlight the swell-proof feature.
PayTM Money, trusted by over 60,00,000 users, is a leader and pioneer in low-cost and commission-free investing in India.
Content style. The virtual ETF Masterclass, conducted by leading influencers, promoted the brand and educated millions about wealth creation opportunities and the advantages of a fully digital investing experience.
Vedantu Super Coders is a personalized platform offering online coding lessons to children aged 6 to 12 years, providing a comfortable learning experience from home.
Influencer profiling. We collaborated with leading mom influencers to highlight coding as a vital skill for the future.
Slurrp Farm specializes in nutritious and convenient food products for children and adults.
The event. A key event was curated with Bollywood Star Anushka Sharma, who vouched for Slurrp Farm’s products. This event established credibility and significantly widened the brand’s reach.
Vooki offers a natural, planet-friendly approach to home cleaning and disinfection, emphasizing the safety of loved ones.
Content frequency. We took one influencer live every week, gradually building a robust portfolio of content across YouTube and Instagram.
What we do
Creator-led content marketing solutions
Expertly crafted strategies ensuring holistic, impactful, and authentic brand engagement through the power of creators.
01
Influencer Collaborations
We excel in connecting brands with influencers who genuinely resonate with your target audience. Our process involves meticulous selection and detailed briefings to ensure influencers align perfectly with your brand values.
02
UGC & Video Production
User-generated content & video production are our forte. These assets are gold for performance marketing, significantly improving ROAS.
03
Podcast Features
Podcasts are the new frontier of storytelling, and we get it. We specialize in securing features for your brand on podcasts that are highly valued by CXOs and industry leaders.
04
Celebrity Endorsements
Navigating the world of celebrity endorsements can be tricky, but with us, it’s a breeze. We handle the intricate negotiations to secure favorable terms and ensure a perfect match with celebrities who align with your brand values.
It’s never been easier.
At Confluencr, we make influencer marketing stress-free for you, even if you don’t have a large in-house marketing team.
Content >>> Creator
At Confluencr, content strategy comes before the creator. We start with your brand’s goals, constraints, customers, and what they want to hear. Using top-notch global analytics tools we then pick influencers with a fine-tooth comb vetted on 30+ parameters.
The devil lies in the details
Our Brand Success Experts initiate a kick-off call (or meet in Bengaluru or Mumbai) to sync up on expectations & lay out the roadmap. We develop a meticulous content calendar & tracker to ensure every detail is accounted for.
Marvel-ous production capabilities
Our in-house scripting and video editing team guarantees top-notch video post-production. With an equipped studio setup, we can also quickly produce high-quality content, including UGC.
Watch us at work! A Dabur Chyawanprash creator film, from confluencr.com.
30+ prestigious marketing awards
Best Seasonal Marketing (Food & Beverages) Indian Marketing Award South 2025
Best eComm Marketing Campaign NAME by Indian Business Council
Best Large Scale Influencer Agency Entrepreneur Media
Best D2C Influencer Campaign Indian Marketing Awards e4M
Best B2C Campaign India Creative Industries Council
Best FinTech Campaign Great Indian BFSI Awards
Best Healthcare Video Campaign e4M Maverick Awards
Best Use of Celebrities Indian Marketing Awards e4M
Best Branded Content (FMCG) Indian Marketing Award South 2025
Start your campaign
Deal yourselfa winning hand.
Choosing the right marketing partner can be a game-changer for your brand. Partner with us and experience the transformative impact of a winning marketing strategy.
